Less than 1 Second To Communicate a Message
Everyone, even school children, are identified by, a headshot. It may be a quick snap, or a security photo, but it's still a headshot. The term came about in the early days of Hollywood for casting directors, but it's grown to be a part of most all industries and career fields as an identifier.
But the headshot is more than just an identifier. It's a message. It's an elevator speech. It's a handshake. It's the first second of communication about who you are, and what you are about. It is YOUR Brand. Think you don't have a brand? Better re-think that..
Is your headshot communicating YOUR message?
Or does it look like everyone else's?
Headshots for Real People
If you've participated in a headshot promo, or speedy- get a profile pic for LinkedIn, you're likely to agree it wasn't the best you could offer and it might have even felt like a waste of time. There's a reason for that. You must be willing to spend the time in preparation, and time during a session.
We must work together to discuss your intended audience. Your brand. And why it's important. We must discuss any past headshots and why you may not like having your photo taken. I have to know where you are now, and where you might want to go if different. This may mean having multiple shots, for multiple audiences and purposes.
My sessions aren't a security desk photo sessions. They don't happen successfully in 5, 10, or maybe even 20 minutes.
I work with my clients to build rapport, so they can relax, and let go of the old "sit up straight and say cheese mindset". I coach my clients the entire session, and in most settings, we are looking at the images on a larger screen to make changes as we go along. It may only be the last few images that we truly love, but you'll know on the spot.
The editing process happens after a session and includes exposure balancing if necessary, and retouching and finishing steps without destructive techniques. The last thing you want in a headshot is a plastic recreation of who you are. Can I turn you into someone else, absolutely, but it's not advised.
So what are those requirements? The right clothing choices for your target audience? Hair styled or recently cut? Makeup? Well rested, clean skin, and willingness to listen? Enough time to work through, to the absolute best shot without having to rush out? So what else is there?
Go HERE to get the list
Eyes Can Say the Most
We all have our inner thespians and many use that in their career. It's the job of the photographer to tap into that, and work towards those predetermined objectives based on how the headshot will be used. Having just one great headshot is great, having many that serve specific purposes is even better.
Smiling is Infectious
Most of us can't give a genuine smile on command, unless we're paid actors. The word, "cheese" does force a physical response similar to a smile, but it has to come from working with the photographer. It might happen in the first 10 minutes, but many times it takes longer to get that perfect, personality loaded headshot that says what we want it to say.
Retouch & Finishing Steps
Retouching & finishing steps occur on all selected images, but not on proofs. Rarely does an image come out of the camera perfectly, and they will require tonal and exposure balancing, along with dodging and burning, maybe white balance adjustments in mixed lighting. These are the editing steps. But retouching includes the removal of temporary blemishes of the skin or clothing. Skin texture and color smoothing, eye & teeth enhancements to include brightening and sharpening, and stray hair removal. There is a fine line from too much, or too little but getting it right is paramount to you getting what you want and need .
Additional retouching efforts may be requested or necessary, and should be discussed prior to any session.